Breakdown your own online marketing budget

If you are running a business then you need to manage you budget, read how to breakdown your online marketing budget
Posted: Tuesday 10th July 2012

How to break down your online-marketing budget
When determining how much to spend on online marketing, it's a good idea to think about the estimated lifetime value of your customers, the amount of money you have available and any other costs that you have to deal with, writes Raj Sheth of Recruiterbox. You can then evaluate individual platforms to determine whether they are a good investment for your business. If you are using an advertising strategy that is based on impressions, you should ask them about their typical click-thru rates, he writes. Small Business Trends Facebook Business Page

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