Copy Writing & The Science Of Buying

The ability to write effective copy is unquestionably a refined art form. A good copy writer can string words together that influence random visitors to do an incredibly specific set of actions, often times these visitors have had no prior knowledge of you or your brand. One could liken the ability to a mild form of hypnosis. While that is a bit of a stretch, good copy writing is a combination of sound emotional persuasion, attractive logic, and scintillating provocation of desire. I wanted to discuss a few findings related to the science and psychology of buying and then share some reference tools with you.
Posted: Saturday 2nd March 2013

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TRUST
Trust is an incredibly important aspect of sales. If the prospect doesn’t believe you, it doesn’t matter if your product solves their life’s biggest problem or makes them a millionaire overnight. It is more important to establish a feeling of trust than to make big outrageous claims.

Trust also plays a part in order form conversion. The majority of buyers are aware of the risks of buying online. If your site looks questionable or insecure you won’t have much luck. The age-old solution to this is trust seals. In addition to implementing well-known trust seals, using a similar order form layout that they might be familiar with is also a smart tactic. Processing through a major platform like amazon, paypal, or ebay also lends a level of credibility and safety.

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