Why is it so many people do something once and when it doesn't work they just drop it and look for another way. If the inventors used this principle then we would never be as advanced as we are today. Things do not always work on the first attempt, at the same time unless you use this secret you will never ever know how close you are to succeeding.
Posted: Wednesday 7th September 2011

This is the final secret in this series and before I talk about it let me just say, I hope you have found each of the secrets up to now useful in helping you achieve Success in what ever it is you are trying to do.
As with all the other content in this book I am sure you will realise it really does not matter what business you are in or how big your business is today, some of these secrets will have made you think, caused you to take action in some part of your business or just get started in business with a much better understanding of what business is about.
This final secret is as important as the rest, the title says test, test and retest. So what do I mean by test.
So many people start a business, set it up in a particular way and hope they have set up everything right. They then just wait and see if they have it right.
Of course based on the fact that some 80% on new businesses fail within a very short while the probability is most of them don’t get it right.
Ask Richard Branson the guy who runs Virgin if this is true. Richard will tell you that 8 out of every 10 businesses he starts fail, yes that is right the same 80% of businesses a very successful wealthy entrepreneur starts fail.
So now I have your attention I am ready to share the final secret with you.
The SECRET.Where would you like your business to be, one of the 20% or one of the 80%, of course I know the answer, for some of you the 80% is some where you have been before and you may now be I the 20% or this time round you are determined to be in the 20%.
You are already likely to be in the 20% if you take on board what I have been sharing with you.
Today as I say I want to share one more very important secret with you.
Coming from the back ground of engineering makes this an obvious activity for me, for many it is just the opposite, most people work on the basis that setting things up and waiting for an end result is the way of life.
As an engineer I have been taught never to really on the first thing you do. Always set up a test and see if you get the right result.
If not then set up another test and see if this improves the situation or not.
If things get better then try and improve the situation still further and see if you get a better result.
Yes as the title says test, test and retest until you achieve the best result you can.
There is another secret, it is obvious to me, but may not be to you.
Keep a good record of what you are doing and note what works and what doesn’t. Never throw the first test away until you have a much better one.
Secret three is this, do small test first and then when they work start to increase the size of the test and keep monitoring the results, when they start to decline you have probably reached your limit.
Let me give you a couple of examples of testing:
1. Email marketing – Never buy a list of emails and just mail to all of them, always buy a sample first and see if you get results with them. Ask the supplier for every tenth or hundredth email and see if they convert. Try more than one email just incase the first one does not convert.
2. Direct Mail – so many people buy a list of names and then spend huge amounts of money creating a direct mail piece. They then spend a huge sum on sending them out only to find the response is not as good as they had hoped.
Are you starting to get the message, do small tests first, ensure your mailing converts into sales at the rate you want, see if you can improve the situation with a slightly modified mailing and only when you see the return you can afford (profit) should you invest a larger sum.
So the final secret is test, test and retest, only then having achieved the right result should you dive in at the deep end and invest serious money. “Money Is Nothing But The Measure Of The Value You Create For Other People”
10 Simple Internet Marketing Rules to Live by
Top 10 Twitter Tips for Boosting Your Business
Copy Writing & The Science Of Buying
Newsletter One 2013
Facebook Terms
Using Facebook
Facebook Edge Rank
What are Keywords?
Step by Step Guide to Business Success
More Customers, More Sales, More Profit
Make Money From Home
The Power of List Building
Secret 19 How to measure Success
Secret 18 A change is better than a rest
Secret 17 Find a Buddy
Secret 16 Why Mentors are Essential
Secret 15 Multiple Income Streams
Secret 14 Plan your Cash Flow
Secret 13 Ignore distractions
Secret 12 Value your time
Secret 11 Your number one asset
Always over deliver
Find what works
Plan your growth
Do not over extend your ability
Find out what you are best at and outsource the rest
Make people aware what you are looking for
How to find the people and skills you need
Identify the tools, techniques and funds required to achieve Success
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Labels: Retest, Secret